Fashion for Good
Social + Digital Campaign Management, Content Strategy, Content Creation, Social Media Management, Graphic Design, Copywriting, Film Production, Script Writing, Brand Storytelling, Art Direction, and Concept Development
2024 FEB - PRESENT
This educational content campaign aimed to make complex innovations in sustainable fashion more accessible and engaging. By moving away from promotional corporate-style interviews to theme-based content, including “What is…” carousel posts and animated short-form videos, the campaign effectively increased audience engagement and reach by 3-4X.
Fashion for Good’s Innovation Platform supports over 100 groundbreaking innovators transforming the fashion industry. Many of these technologies, ranging from dyeing processes and chemical recycling to AI-powered impact measurement and next-gen materials, are complex and technical. My role was to showcase their expertise in a way that is digestible, educational, and engaging for a broader audience.
I shifted the approach from standard corporate-style promotional interviews to more engaging, theme-based content. This included introducing “What is…” carousel posts and dynamic short-form videos with eye-catching animations. The results spoke for themselves: engagement and reach increased by 3-4X compared to the previous promotional approach.
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