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Fashion for Good
Content Strategy, Content Creation, Social Media Management, Graphic Design, Copywriting, Concept Development
2023 JUN - PRESENT
This campaign re-engaged Fashion for Good’s B2C audience after the museum’s closure by shifting focus to shareable content. Through sustainable fashion guides and resource recommendations, it fueled community engagement while strengthening brand identity and thought leadership.
With the closure of Fashion for Good’s museum, I needed to find new ways to engage our activist and B2C audience while aligning with the company’s strategic shift toward validating and scaling sustainable fashion technology. To bridge this gap, I had to translate complex innovations into relatable, engaging, and shareable stories—making cutting-edge tech feel approachable and fun for a wider audience.
As the brand shifted its B2C platform’s focus from the museum to innovative tech, I aimed to satisfy our community’s activist spirit and desire to participate. I introduced sustainable fashion guides and resource recommendations—books, podcasts, and films—that were both approachable and highly shareable. These posts became our best-performing content, revealing a strong demand for educational resources. This not only positioned Fashion for Good as a thought leader but also reinforced its visual and brand identity with a consistent format.
