Moe Kim Textile Studio
Brand Storytelling, Art Direction, Social + Digital Campaign, Content Strategy, Content Creation, Social Media Management, Graphic Design, Copywriting, Concept Development
2023 MAY
I developed and executed a 15-post social media campaign over 1.5 weeks for Moe Kim Textile Studio’s Somewhere collection, blending brand storytelling with education. By curating visually compelling content that highlighted both the artistic vision and technical craftsmanship, the campaign achieved a 12% increase in engagement.
Moe Kim Textile Studio (M-K-T-S), a Hague-based textile studio specializing in textile design for interiors, upholstery, and decoration, launched its new collection, Somewhere. The challenge was to create an Instagram campaign that not only promoted the collection but also educated the audience on the artistic and technical processes behind the pieces.
I developed a thematic curatorial approach, blending education with promotion. Each post introduced artworks from the Somewhere collection through compelling visuals, art descriptions, and insights into the creative process. This strategy deepened audience engagement, positioning the collection as both an artistic and design-forward craft.
