Sap Gallery, Kimpesto, and more
Content strategy, social media management, creative direction, copywriting, video editing, carousel design, and community engagement.
2018 - 2022
As part of my personal projects, I created two social media pages: Sap Gallery, spotlighting emerging artists in Groningen, and Kimpesto, a platform celebrating Italian food and culture. I also worked on one-off projects from reels to static posts, crafting content tailored to their tone, audience, and purpose. These explorations allowed me to flex my creative strategy and storytelling across different styles and communities.
For Sap Gallery, the challenge was to build a platform to give emerging artists a voice and space to share their work in a saturated art scene. With Kimpesto, my goal was to introduce authentic Italian culinary culture, but the difficulty lay in making complex Italian traditions accessible and engaging for a global audience.
For Sap Gallery, I focused on featuring young artists through interviews and behind-the-scenes glimpses of their studio practices via Instagram stories, offering an authentic and intimate view of their creative journeys. For Kimpesto, I created a blend of educational and entertaining content such as short-form recipe videos, an Italian Ingredients 101 series, and motivational quotes. Additionally, I launched Kimpesto 2.0, a carousel format offering bite-sized insights into Italian food, culture, and travel, boosting engagement and enriching the brand's storytelling.
